TY  - BOOK
AU  - Kumar S Ramesh
TI  - Managing Indian brands: marketing concepts and strategies
SN  - 9788125913085
U1  - 658.827 KUM  
PY  - 2002///
CY  - Noida
PB  - Vikas Publishing House Pvt Ltd
KW  - Contemporary issues in marketing
KW  - Consumer behaviour
N1  - Includes Index
ER  -