TY  - GEN
AU  - Lovelock, Christopher
AU  -  Wirtz, I. Jochen
AU  - Jayanta Chatterjee 
TI  - Services marketing
SN  - 9788131759394
U1  - 658.8 LOV W  
PY  - 2011///
CY  - New Delhi : 
PB  - Pearson, 
KW  - Marketing services
KW  - Customer interface
N1  - Include index
ER  -