TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.etall
TI  - Marketing management:  a strategic decision-making approach
SN  - 9780071111690
PY  - 2005///
CY  - Boston, Mass. 
PB  - McGraw-Hill, 
KW  -  Marketing -- Management.
ER  -