TY  - BOOK
TI  - Managing customers for profit : strategies to increase profits and build loyalty
SN  - 9788131719800
U1  - 658.8 KUM 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub,.
KW  - Beziehungsmanagement
KW  - Profit
KW  - Kundenmanagement
KW  - Customer relations -- Management
N1  - Include index
ER  -