TY  - BOOK
AU  - Merry Baskin
TI  - Brand new brand thinking : brought to life by 11 experts who do
SN  - 9788175542587
PY  - 2002///
CY  - London : 
PB  - Kogan Page, 
KW  -  Mark Earls
KW  -  Brand name products
KW  -  Advertising -- Brand name products
N1  - include index
ER  -