TY  - BOOK
AU  - Srivastava, Rajendra K.
AU  - Thomas, Gregory Metz
TI  - The future of branding
SN  - 9789351503163
U1  - 658.827 SRI M 
PY  - 2016///
CY  - Los Angeles : 
PB  - SAGE
KW  - Branding (Marketing)
KW  - Strategic planning
KW  -  Markenpolitik
N1  - Includes index
ER  -