TY  - BOOK
AU  - Bagchi,Debasis
AU  - Nair,Sreejayan
TI  - Developing new functional food and nutraceutical products
SN  - 9780128027790
AV  - RM217 
U1  - 641.3/02 23
PY  - 2017///]
CY  - Amsterdam
PB  - Elsevier
KW  - Functional foods
KW  - Food Technology
KW  - methods
KW  - COOKING
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Regulation of Food Label Claims Chapter 17: Nutraceutical and Functional Food Regulations in the European Union Chapter 18: Health Foods and Foods with Health Claims in the Asian Subcontinent -- Countries of the Association of Southeast Asian Nations Chapter 19: Nutraceutical Innovation and Health Claims in China Chapter 20: Functional foods in line with young consumers: Challenges in the Marketplace in Slovenia Chapter 21: Medical Foods and US Regulations Chapter 22: Regulatory Approvals, Intellectual Property
N2  - Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.- Examines key considerations in product development- Provides a streamlined approach for product development- Addresses manufacturing and quality control challenges- Includes key lessons for a successful product launch and effective marketing
UR  - http://www.sciencedirect.com/science/book/9780128027806
ER  -