TY  - BOOK
AU  - Johnson,Kristin
AU  - Roth,Shalon
TI  - How to succeed in a PR agency: real talk to grow your career & become indispensable 
SN  - 9780429434624
AV  - HD59 .J595 2019eb
U1  - 659.2023 23
PY  - 2019///
CY  - New York, NY
PB  - Routledge
KW  - Public relations
KW  - Vocational guidance
KW  - Public relations firms
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Public Relations
N1  - Includes index; About this book -- Who is this book for? -- What's in it for you? -- Architecture of agency life -- The life cycle of business -- Money honey -- Budget basics -- Staffing -- Ethical conduct -- Writing essentials -- A leader at every level -- Achieving authenticity -- Diplomacy and persuasion -- Managing expectations -- PR: Personal relationships -- Building a team -- Personal branding -- Managing your career -- Managing the careers of others -- Managing client relationships -- A message from the authors
N2  - Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients
UR  - https://www.taylorfrancis.com/books/9780429434624
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -