TY - BOOK AU - Weinstein,Art TI - Superior customer value: strategies for winning and retaining customers SN - 9781351214322 AV - HF5415.5 U1 - 658.812 23 PY - 2018/// CY - London PB - Routledge KW - Customer services KW - Management KW - Consumer satisfaction N1 -

Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions Part II Customer Value Strategies Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7. Building Rock-Solid Customer Relationships Part III Customer Value Measurement Chapter 8. Customer Value Metrics Chapter 9. Customer Loyalty and Retention

UR - https://www.taylorfrancis.com/books/9781351214346 UR - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf ER -