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Private label strategy : how to meet the store brand challenge Nirmalya Kumar

by Kumar Nirmalya.

Material type: Text Text Language: English Publication details: Boston Harvard Business School Press 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) .
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The future of branding

by Srivastava, Rajendra K | Thomas, Gregory Metz.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : SAGE, 2016Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 SRI M.
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