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Fashion brands branding style from Armani to Zara Mark Tungate

by Tungate, Mark.

Material type: Text Text Language: English Publication details: London ; Philadelphia : : Kogan Page, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 746.920688 TUN.
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business School Press, 2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 NIR S.
Harvard business review on marketing. Harvard Business School Press

Series: The Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business School Press, 2001Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 HAR.
Darwin's brands : adapting for success Anand Halve

by Halve, Anand.

Material type: Text Text Language: English Publication details: New Delhi : SAGE, . 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 HAL.
9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor

by Kapoor Jagdeep.

Edition: 2nd ed,Material type: Text Text Language: English Publication details: New Delhi : Response Books, 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 CAP.
Darwin's brands adapting to succeed Anand Bhaskar Halve

by Halve Anand Bhaska.

Material type: Text Text Language: English Publication details: New Delhi : Sage, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 HAL.
Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.

by Kent, Tony (A. E.) | Brown, Reva Berman, 1939-.

Series: Routledge advances in management and business studies ; 39.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2009Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York : Routledge, 2008Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Advertising and promotions : an integrated brand approach Richard J Semenik; Thomas C O'Guinn; et al

by O'Guinn Thomas C | Semenik, Richard J | Allen, Chris T.

Edition: 6th ed,Material type: Text Text Language: English Publication details: New Dlahi : South-Western/Cengage Learning, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 SEM A.
Consumer behaviour and branding : concepts, readings and cases : the Indian context S. Ramesh Kumar.

by Kumar Ramesh S.

Material type: Text Text Language: ENG Publication details: New Delhi : India; Pearson Education in South Asia, 2009Availability: Items available for loan: PG Center Hassan (1) Call number: 658.8342 RAM, Bahadur Institute of Mgmt Sciences (1) Call number: 658.45 RAM.
Private label strategy : how to meet the store brand challenge Nirmalya Kumar

by Kumar Nirmalya.

Material type: Text Text Language: English Publication details: Boston Harvard Business School Press 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) .
Global brand strategy : unlocking brand potential across countries, cultures & markets Sicco van Gelder

by Van gelder sicco.

Material type: Text Text Language: English Publication details: London. Kogan . 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 GEL.
Fashion brands : branding style from Armani to Zara MARK TUNGATE

by TUNGATE MARK.

Edition: SECONDMaterial type: Text Text Language: ENG Publication details: London : Kogan Page,; 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 746.9 TUN.
Strategic brand management for B2B markets : a road map for organizational transformation Sharad Sarin

by Sarin Sharad.

Material type: Text Text Language: Eng Publication details: New Delhi ; Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 SHR.
A master class in brand planning : the timeless works of Stephen King Stephen King; Judie Lannon; Merry Baskin

by Baskin Merry.

Material type: Text Text Language: ENG Publication details: Chichester, West Sussex, England ; John Wiley & Sons 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 KIN.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands Larry Light

by Light Larry | Joan Kiddon.

Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.82LIGK.
CEO of Earth : a ground-breaking guide to building the ultimate brand Simon Hammond

by Hammond Simon.

Material type: Text Text Language: English Publication details: Milton, Qld. : John Wiley & Sons, 2010Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 HAM.
BrandDigital : simple ways top brands succeed in the digital world Allen P Adamson

by Adamson Allen P.

Material type: Text Text Language: Eng Publication details: New Delhi; Palgrave Macmillan, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 ADA.
18 brand astras : using brand abilities as weapons for CRISP brand building Jagdeep Kapoor

by Kapoor Jagdeep.

Material type: Text Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827KAP, Centre for Info. Science and Tech. (1) Call number: 658.827KAP.
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