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Corporate communications : the age of the image / S. H. Venkatramani

by Venkatramani, S. H.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Sterling Publishers Private Limited, 1998Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.2 VEN.
Advertising and promotion

by Belch, A M.

Series: Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Bangkok McGraw- Hill 2001Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Promotion management and marketing communications Terence A. Shimp

by Shimp, Terence A.

Edition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Philadelphia : The Dryden Press, 1990Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.82 SH I.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Mobile marketing : achieving competitive advantage through wireless technology Alex Michael, Ben Salter,

by Michael, Alex | Salter, Ben.

Material type: Text Text Language: English Publication details: New Delhi : Elsevier a division of reed elsevier India Pvt Ltd, 2006Availability: Items available for loan: PG Center Hassan (1) Call number: 658.872MIC.
Marketing communications strategy Tony Yeshin

by Yeshin, Tony.

Material type: Text Text Language: English Publication details: Oxford : Butterworth-Heinemann Ltd, 1995Availability: Items available for loan: PG Center Hassan (1) Call number: 658.802YES.
Advertising and promotion;an integrated marketing communications perspective A.M. Belch

by Belch, A M | Belch Michael | Purani Keyoor.

Series: Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw- Hill Education Private Limited, 2010Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (8) Call number: 659.1 BEL. B, ...
Dictionary of marketing and communication

by Jefkins, Frank.

Material type: Text Text Language: English Publication details: Arnold-Heinemann : Arnold-Heinemann, 1973Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8003 DIC.
Encyclopaedia of advertising, public relations and marketing communication Ramakant Tiwari

by Tiwari, Ramakant.

Material type: Text Text Language: English Publication details: New Delhi, India : Anmol Publications, 2009Availability: Items available for loan: Mysore University Main Library (3) Call number: 659.203 TIW 1, ...
The handbook of strategic public relations and integrated communications Clarke L Caywood

Edition: edited by Caywood, Clarke LMaterial type: Text Text Language: English Publication details: New Delhi : Tata McGraw-Hill Professional, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.45 CAY.
Advertising and marketing in rural India : language, culture and communication Tej K. Bhatia

by Bhatia, Tej K.

Edition: 2nd ed., Language: eng Publication details: Delhi : Macmillan Publishers India Ltd., 2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.10954 BHA.
Branding demystified; plans to payoffs Harsh V.Verma

by Verma Harsh V.

Material type: Text Text Language: English Publication details: Los Angeles : Response Books, 2010Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.827 VER.
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott, Ph. D.

Series: Hospitality, leisure and tourism seriesEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2009Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.

by Melewar, T. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2008Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Integrated advertising, promotion, and marketing communications Kenneth E Clow; Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson education. 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 CLO B.
Integrated advertising promotion and marketing communication Kenneth E Clow

by Clow Kenneth E | Baack Donald.

Edition: 4th ed.Material type: Text Text Language: English Publication details: New Delhi : Pearson Education Inc, 2012Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (4) Call number: 659.1 CLO. B, ...
Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch; Keyoor Purani

by Belch, George E | Belch, Michael A | Purani Keyoor.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (9) Call number: 659.1 BEL B, .., PG Center Hassan (1) Call number: 659.1 BEL B.
Integrated advertising, promotion & marketing communications Kenneth E Clow

by Kenneth E Clow.

Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (4) Call number: 659.1CLO, ...
Integrated advertising, promotion, and marketing communications Kenneth E Clow

by Kenneth E Clow | Donald Baack.

Material type: Text Text Language: English Publication details: Delhi : Pearson Education, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (5) Call number: 659.1CLO, ...
Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch

by George E Belch.

Material type: Text Text Language: ENG Publication details: Boston, Mass Irwin/McGraw-Hill, 2001Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (3) Call number: 659.1 BEL, ...
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