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Consumer behavior

by Schiffman Leon G and Kanuk Leslie Lazar | Kanuk, Leslie Lazar | Kumar, S Ramesh.

Edition: 10th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Education, 2010Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (3) Call number: 658.45 SCH K, .., Bahadur Institute of Mgmt Sciences (3) Call number: 658.8342 SCH K, .., SIR M V P G Center Mandya (1) Call number: 658.45 SCH K.
Managing Indian brands; marketing concepts and strategies S Ramesh Kumar

by Kumar S Ramesh.

Edition: 2nd ed.Material type: Text Text Language: English Publication details: Noida : Vikas Publishing House Pvt Ltd, 2002Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.827 KUM.
Managing Indian brands : marketing concepts and strategies S Ramesh Kumar

by Kumar S Ramesh.

Material type: Text Text Language: Eng Publication details: New Delh : Distributors, UBS Publisher's Distributors, 2001Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.5 RAM.
Consumer behavior / Leon G. Schiffman ; Joseph Wisenblit ; S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph [author] | Kumar, S. Ramesh [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Pearson, 2015Availability: Items available for loan: University Graduate Library (3) Call number: 658.8342 SCH, ...
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