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		No cover image available Innovation in marketing : new perspectives for profit and growth / Theodore Levitt by Levitt, Theodore. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Book Company, Inc., 1962Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 LEV. Place hold Log in to add tags Add to cart (remove)
		Marketing : a contemporary analysis / Robert D. Buzzell, Robert E. M. Nourse, John B. Matthews, Theodore Levitt by Buzzell, Robert D \| Nourse, Robert E. M \| Matthews, John B \| Levitt, Theodore. Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Book Company, 1972Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 BUZ. Place hold Log in to add tags Add to cart (remove)
		Ted Levitt on marketing. by Harvard Business Review Paperback \| Levitt, Theodore. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Pub., c2006Online access: Click here to access online Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 HAR, Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 HAR. Place hold Log in to add tags Add to cart (remove)
		Marketing myopia / Theodore Levitt. by Levitt, Theodore. Material type: Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Press, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 LEV. Place hold Log in to add tags Add to cart (remove)

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