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Innovation in marketing : new perspectives for profit and growth / Theodore Levitt

by Levitt, Theodore.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Book Company, Inc., 1962Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 LEV.
Marketing : a contemporary analysis / Robert D. Buzzell, Robert E. M. Nourse, John B. Matthews, Theodore Levitt

by Buzzell, Robert D | Nourse, Robert E. M | Matthews, John B | Levitt, Theodore.

Edition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Book Company, 1972Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 BUZ.
Ted Levitt on marketing.

by Harvard Business Review Paperback | Levitt, Theodore.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Pub., c2006Online access: Click here to access online Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 HAR, Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 HAR.
Marketing myopia / Theodore Levitt.

by Levitt, Theodore.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Press, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 LEV.
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