Normal view MARC view ISBD view

Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

By: Halligan, Brian, 1967-Contributor(s): Shah, Dharmesh, 1967-Material type: Text

TextSeries: New rules of social media seriesPublisher: Hoboken, N.J. : Wiley, [2010]Copyright date: ©2010Description: 1 online resource (xxiii, 226 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780470550175; 0470550171; 9780470550427; 0470550422; 9780470550410; 0470550414; 0470499311; 9780470499313; 9781118257838; 1118257839; 1282306871; 9781282306875Subject(s): Google | Google | Internet marketing | Social media -- Economic aspects | Marketing -- Blogs | Customer relations | Customer relations | Google | Internet marketing | Marketing -- Blogs | Social media -- Economic aspects | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | Customer relations | Internet marketing | Marketing | Social media -- Economic aspects | Marketing | World Wide Web 2.0 | Marknadsföring via internet | Google | Sociala medier -- ekonomiska aspekter | Marknadsföring -- bloggar | KundrelationerGenre/Form: Electronic books. | Blogs.Additional physical formats: Print version:: Inbound marketing.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .H353 2010ebOnline resources: Wiley Online Library

Contents:

Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.

Summary: Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	Mysore University Main Library		Not for loan		EBJW1212

Includes index.

Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.

Print version record.

There are no comments on this title.

to post a comment.