000 | 00549nam a2200193Ia 4500 | ||
---|---|---|---|
001 | CATREF025370 | ||
008 | 110517s9999 xx 000 0 und d | ||
041 | _aeng | ||
082 |
_a658.8 CZI K _222nd ed. |
||
100 | _aCzinkota, Michael R. | ||
245 | 1 | 0 |
_aMarketing management / _cMichael R. Czinkota |
250 | _a2nd ed. | ||
260 |
_aAustralia : _bThomson South Western, _c2001. |
||
300 |
_axxv, 597p. ; _c26 cm. |
||
650 | _aManagement- Case studies | ||
650 | _aMarketing- Case studies | ||
700 | _aKotabe, Masaaki | ||
942 | _cBook | ||
999 |
_c141905 _d141905 |