000 00502nam a22001697a 4500
008 121020b xxu||||| |||| 00| 0 eng d
020 _a0870949497
041 _aeng
082 0 _a658.8
100 1 _aLazarus, George
245 _aMarketing Immunity : Breaking Through Customer Resistance
260 _aIllinois :
_bDow Jones-irwin,
_c1988.
300 _avii,184 p.
_c22 cm.
650 4 _aMarketing Immunity-management
650 4 _aMarketing management
650 4 _aMarketing Management-customer
999 _c174722
_d174722