000 | 00502nam a22001697a 4500 | ||
---|---|---|---|
008 | 121020b xxu||||| |||| 00| 0 eng d | ||
020 | _a0870949497 | ||
041 | _aeng | ||
082 | 0 | _a658.8 | |
100 | 1 | _aLazarus, George | |
245 | _aMarketing Immunity : Breaking Through Customer Resistance | ||
260 |
_aIllinois : _bDow Jones-irwin, _c1988. |
||
300 |
_avii,184 p. _c22 cm. |
||
650 | 4 | _aMarketing Immunity-management | |
650 | 4 | _aMarketing management | |
650 | 4 | _aMarketing Management-customer | |
999 |
_c174722 _d174722 |