000 00584nam a22001817a 4500
008 120124t xxu||||| |||| 00| 0 eng d
020 _a817036633X
020 _a0803993838
041 _aeng
082 0 _a658.8 PAN
100 1 _aPanwar, J. S.
_9158126
245 1 0 _aMarketing in the new era :
_bcombating competition in a globalizing economy
_cJ. S. Panwar
260 _aNew Delhi :
_bResponse Books a Division of Sage Publications,
_c1997.
300 _a277 p. ;
_c24 cm.
650 4 _aGlobalization
_9158127
650 4 _aMarketing--India
_9158128
653 _aMarketing
999 _c220478
_d220478