| 000 | 00702 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9788132105176 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.80092 MAL A.1 | |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aLegends in marketing Naresh K. Malhotra _cNaresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth |
| 260 |
_c2011 _bSAGE Publications India Pvt. Ltd., _aNew Delhi : |
||
| 300 |
_a1 v. (lii, 269 p. ) ; _c24 cm. |
||
| 505 | _aVol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques | ||
| 650 | 4 | _aMarketing research | |
| 653 | _aMarketing | ||
| 700 | 1 |
_aAgarwal, James _eeditor |
|
| 700 | 1 |
_a Sheth, Jagdish N. _eSeries editor |
|
| 999 |
_c401651 _d401586 |
||