| 000 | 00688 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9788132105176 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.80092 MAL K.9 | |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aLegends in marketing Naresh K. Malhotra _cNaresh K. Malhotra ; edited by Sung S. Kim and Alka V. Citrin |
| 260 |
_c2011. _bSAGE Publications, _aLos Angeles : |
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| 300 |
_a9 v. (xxix, 269 p. ) ; _c24 cm. |
||
| 505 | _aVol.9 : Management information systems, technology, and marketing | ||
| 650 | 4 | _a Marketing research. | |
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_a Kim, Sung S. _eeditor |
|
| 700 | 1 |
_a Citrin,Alka V. _eeditor |
|
| 700 | 1 |
_aSheth, Jagdish N. _eseries editor |
|
| 999 |
_c401668 _d401603 |
||