000 00511nam a22001817a 4500
020 _a9788184882001
041 _aeng
082 0 _a659.1
100 1 _aChunawalla, S.A.
245 1 0 _aFoundations of advertising :
_btheory and practice
_cS.A. Chunawalla
250 _a7th revised edition
260 _aMumbai :
_bHimalaya Publishing House,
_c2008.
300 _a744p. ;
_c26 cm.
650 4 _aMarketing management
650 4 _aAdvertising
653 _aFoundations of advertising
700 1 _aSethia, K.C.
999 _c403697
_d403632