000 00346nam a22001337a 4500
020 _a9781403931009
041 _aEng
082 _a658.4012 MAT
100 _aMathur U C
245 1 0 _aStrategic marketing management : Text and cases.
_cU C Mathur
260 _aDelhi :
_b:Macmillan,
_c2006.
300 _a296 p :
_b22 cm
500 _aInclude Index
999 _c462622
_d462557