000			04042nam a2200469Ia 4500
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003			UtOrBLW
005			20200709141832.0
006			m d
007			cr un|||||||||
008			111027s2010 enka o 000 0 eng d
020			_a9781849509015 (electronic bk.) : _c�62.95 ; �89.95 ; $114.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aG155.A1 _bT68 2010
072		7	_aKNSG _2bicssc
072		7	_aKNSH _2bicssc
072		7	_aBUS081000 _2bisacsh
072		7	_aBUS090010 _2bisacsh
072		7	_aSOC024000 _2bisacsh
080			_a338.48
082	0	4	_a338.4791 _223
245	0	0	_aTourism-marketing performance metrics and usefulness auditing of destination websites _h[electronic resource] / _cedited by Arch G. Woodside.
260			_aBingley, U.K. : _bEmerald, _c2010.
300			_a1 online resource (xiv, 163 p.) : _bill.
490	1		_aAdvances in culture, tourism and hospitality research, _x1871-3173 ; _vv. 4
505	0		_aTourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aim�e C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang.
520			_aThis volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh
650		7	_aBusiness & Economics _xE-Commerce / Internet Marketing. _2bisacsh
650		7	_aSocial Science _xResearch. _2bisacsh
650		7	_aTourism industry. _2bicssc
650		7	_aHospitality industry. _2bicssc
650		0	_aTourism _xMarketing.
650		0	_aTourism _xComputer network resources _xAuditing.
650		0	_aTourism _xSocial aspects.
700	1		_aWoodside, Arch G.
776	1		_z9781849509008
830		0	_aAdvances in culture, tourism and hospitality research ; _vv. 4.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2010)4
913			_1Oct2011
999			_c524420 _d524355