000			03425cam a2200469Mu 4500
001			9781351055109
003			FlBoTFG
005			20211012162433.0
006			m d
007			cr cnu---unuuu
008			180818s2018 xx o 000 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781351055093
020			_a1351055097
020			_a9781351055079
020			_a1351055070
020			_z9781138483378 (hbk.)
020			_a9781351055109
020			_a1351055100
024	7		_a10.4324/9781351055109 _2doi
035			_a(OCoLC)1048794703
035			_a(OCoLC-P)1048794703
050		4	_aHF5415 _b.B429325 2019
082	0	4	_a658.15224 _223
100	1		_aBennett, Roger.
245	1	0	_aNonprofit Marketing and Fundraising _h[electronic resource] : _bA Research Overview.
260			_aMilton : _bRoutledge, _c2018.
300			_a1 online resource (118 p.).
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aState of the Art in Business Research Ser.
500			_aDescription based upon print version of record.
505	0		_aCover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
520	3		_aNonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising.Chapters within the book cover, inter alia:criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions 'why people donate' and 'what characteristics describe the "giving type"'?'theories of giving' and of donor retention, including foundational research relating to nonprofit relationship marketing;charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
588			_aOCLC-licensed vendor bibliographic record.
650		7	_aBUSINESS & ECONOMICS / Nonprofit Organizations & Charities. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
856	4	0	_uhttps://www.taylorfrancis.com/books/9781351055109 _zClick here to view.
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
938			_aTaylor & Francis _bTAFR _n9781351055109
999			_c546866 _d546801