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Innovation in marketing : new perspectives for profit and growth /

Levitt, Theodore

Innovation in marketing : new perspectives for profit and growth / Theodore Levitt - New York : McGraw-Hill Book Company, Inc., 1962. - vii, 253 p. ; 24 cm.

Includes index.

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 LEV

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