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Global marketing management

Sherlekar, S.A.

Global marketing management S.A. Sherlekar - Mumbai : Himalaya Publishing House, 2000. - xx, 578p. ; 25 cm.

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management

Subjects--Index Terms: Global Marketing management Globalisation Marketing Environment

Dewey Class. No.: 658.8

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