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Marketing management

Kotler, Philip

Marketing management Philip Kotler - 11th ed. - New Delhi : Prentice-Hall of India Private Limited, 2004. - xxix, 836 p. ; 26 cm.

ISBN: 8120320832

Subjects--Topical Terms:
Marketing -- Management
Marketing

Subjects--Index Terms: Marketing Strategy Marketing Programs

Dewey Class. No.: 658.8 KOT

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