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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler - 10th edition - New Delhi : Prentice Hall of India Private Limited, 1999. - xxxi, 718 p. ; 26 cm.

Includes subject index.

ISBN: 8120316096

Subjects--Topical Terms:
Management
Marketing management

Subjects--Index Terms: Undrestanding marketing management

Dewey Class. No.: 658.8 KOT

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