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Marketing management

Ramaswamy, V. S.

Marketing management V. S.Ramaswamy and S. Namakumari - 4th ed., - New Delhi : Macmillan Publishers India Ltd., 2009. - xxxix, 872 p. ; 24 cm.

ISBN: 0000230637299

Subjects--Topical Terms:
Marketing environment

Subjects--Index Terms: Consumers - selecting marketing

Dewey Class. No.: 658.8 RAM N

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