Marketing management (Record no. 274051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129711192 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 672+35p. ; |
| Dimensions | 24 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| Uncontrolled term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 105705 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 105706 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 01/10/2011 | 658.8KOT | PGH10705 | 01/10/2011 | Books |