Marketing management; (Record no. 353722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip (et al.........) |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management; |
| Statement of responsibility, etc | Philip, Kotler |
| Remainder of title | a south ssian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 647 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Internet marketing |
| Topical term or geographic name as entry element | Channel decision management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Personal name | Koshy, Abraham |
| Personal name | Jha, Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 695.00 | 658.8 KOT K | SCC02038 | 25/07/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 695.00 | 658.8 KOT K | SCC02034 | 25/07/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 695.00 | 658.8 KOT K | SCC02035 | 25/07/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 695.00 | 658.8 KOT K | SCC02039 | 25/07/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 695.00 | 658.8 KOT K | SCC01980 | 11/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 11/09/2012 | 658.8 KOT K | SCC02036 | 11/09/2012 | Books | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 12/09/2012 | 658.8 KOT K | SCC02037 | 12/09/2012 | Books | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 12/09/2012 | 658.8 KOT K | SCC02040 | 12/09/2012 | Books | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 26/07/2014 | 658.8 KOT K | SCC02393 | 26/07/2014 | Books | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 26/07/2014 | 658.8 KOT K | SCC02394 | 26/07/2014 | Books |