Marketing management; (Record no. 363818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110117t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| Terms of availability | Rs.495.00 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip (et al.........) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management; |
| Remainder of title | a south asian perspective |
| Statement of responsibility, etc | Philip Kotle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Personal name | Koshy, Abraham |
| Personal name | Jha, Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 KOT K | SCC00176 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 KOT K | SCC01979 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 KOT K | SCC02041 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 KOT K | SCC01981 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 KOT K | SCC1983 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 26/07/2014 | 658.8 KOT K | SCC01982 | 26/07/2014 | Books |