principles of marketing management (Record no. 424427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788182203952 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAN Y |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rana Kajal |
| 245 10 - TITLE STATEMENT | |
| Title | principles of marketing management |
| Statement of responsibility, etc | Kajal Rana |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Global Vision Publishing House, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 202 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Directing marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadava Abhishek |
| Personal name | Arya S.C. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 05/12/2013 | 658.8 RAN Y | SCC04124 | 05/12/2013 | Books |