Successful sales promotion (Record no. 440194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0863113044 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 CHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Choudhury, Pran. |
| 245 10 - TITLE STATEMENT | |
| Title | Successful sales promotion |
| Statement of responsibility, etc | Pran Choudhury; Ricky Elliott and Alan Toop |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Orient Longman, |
| Date of publication, distribution, etc | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 139 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion -- India -- Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Modern business & marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Ricky |
| -- | Toop, Alan, |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UGC-Human Resource Development Centre | UGC-Human Resource Development Centre | 08/08/2012 | 658.82 CHO | ASC3113 | 08/08/2014 | Books |