Marketing for competitiveness : asia to the world in the age of digital consumers / (Record no. 479841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489 a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170826b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813201965 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for competitiveness : asia to the world in the age of digital consumers / |
| Remainder of title | Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | World Scientific, |
| Date of publication, distribution, etc | 2017. |
| Place of publication, distribution, etc | New Jersey : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 288 p. ; |
| Dimensions | 25 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Internationaler Wettbewerb |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 15/04/2017 | 639.20 | 658.8 KOT K | 480526 | 15/04/2017 | Books |