Marketing management : analysis, planning, and control / Philip Kotler
Material type:
TextLanguage: English Publication details: New Delhi : Prentice-Hall of India Private Limited, 1986Edition: 4th edDescription: xxi, 792 p. ; 25 cmISBN: 0876923546Subject(s): Marketing--Management | MarketingDDC classification: 658.8 KOT
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.8 KOT (Browse shelf (Opens below)) | Available | 400573 |
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| 658.45 OBE Contemporary business communication | 658.562 TRU Six sigma continual improvement for businesses: | 658.8 DHA Principles of marketing management / | 658.8 KOT Marketing management : analysis, planning, and control / | 658.8 KOT A Principles of marketing | 658.8 KOT K Marketing management : a South African perspective | 658.8 KOT K Marketing management : a south Asian perspective. |
Includes index.
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