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Perspectives in marketing theory / edited by Jerome B. Kernan, Montrose S. Sommers

By: Kernan, Jerome BContributor(s): Kernan, Jerome B [editor ] | Sommers, Montrose S [editor ]Material type: Text

TextLanguage: English Publication details: New York : Appleton-Century-Crofts, 1968Description: xv, 462 p. ; 24 cmSubject(s): MarketingDDC classification: 658.8 KER S

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8 KER S (Browse shelf (Opens below))	Available		188318

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Previous	658.8 KEL D Kellogg on integrated marketing	658.8 KEL L Managerial marketing: perspectives and viewpoints : a source book /	658.8 KER S Perspectives in marketing theory /	658.8 KER S Perspectives in marketing theory /	658.8 KHE you can sell	658.8 KIR Market theory and the price system	658.8 KOT Marketing management	Next

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