Wellcome

Services marketing: text and cases Rajendra Nargundkar

By: Nargundkar, RajendraMaterial type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006Edition: 2nd editionDescription: xx, 451p. ; 25 cmISBN: 9780070616318; 0070616310Subject(s): Service Marketing | Service industries -- Marketing | Service industries -- Marketing -- Case studies | Customer Relationship Management | Globalisation of ServicesDDC classification: 658.8
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.8 NAR (Browse shelf (Opens below)) Available 431886

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