Wellcome

Marketing research : an applied approach Thomas C. Kinnear, James R. Taylor

By: Kinnear, Thomas CContributor(s): Taylor, James RMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill Book Company, 1987Edition: 3rd editionDescription: xviii, 718p. ; 19 cmISBN: 0071005323Subject(s): Marketing--Management | Marketing researchDDC classification: 658.83
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