Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
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TextLanguage: English Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007Description: xv, 332 p. : ill. ; 24 cmISBN: 0131875159 (hardback : alk. paper); 9780131875159 (hardback : alk. paper); 9780131875159Subject(s): Government productivity | Public administration | Administrative agenciesDDC classification: 658.8 KOT.N Online resources: Click here to access online
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Books
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Mysore University Main Library | 658.8 KOT.N (Browse shelf (Opens below)) | Available | 455188 | |
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Books
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Mysore University Main Library | 658.8KOT.N (Browse shelf (Opens below)) | Available | 455189 |
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| 658.8 KOT K Marketing management / | 658.8 KOT K Marketing for competitiveness : asia to the world in the age of digital consumers / | 658.8 KOT K Marketing management / | 658.8 KOT.N Marketing in the public sector : | 658.8 KRI Positive marketing | 658.8 LAN M Essentials of marketing management | 658.8 LEV Innovation In Marketing : New Perspectives For Profit And Growth |
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