The growth drivers : the definitive guide to building marketing capabilities Andy Bird; Mhairi McEwan
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TextLanguage: English Publication details: Hoboken, NJ : Wiley, 2012Description: xxi, 294 p. : ill. ; 24 cmISBN: 9781119953319Subject(s): Economic development. Market segmentation | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.802 BID
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bahadur Institute of Mgmt Sciences | 658.802 BID (Browse shelf (Opens below)) | Available | BMS08305 |
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| 658.802 AMB The financial times guide to marketing : from advertising to zen | 658.802 AND V Strategic marketing | 658.802 BER.L Mastering data mining : the art and science of customer relationship management | 658.802 BID The growth drivers : the definitive guide to building marketing capabilities | 658.802 DAH F Marketing communications : a brand narrative approach | 658.802 ETZ Marketing | 658.802 ETZ Marketing |
Includes index .
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