Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships Paul Gillin; Eric Schwartzman
Material type: TextLanguage: eng Publication details: Hoboken, N.J. : Wiley, 2011Description: xxii, 250 p. : ill. ; 24 cmISBN: 9780470639337Subject(s): Marketing -- Social aspects | Internet marketing. Social mediaDDC classification: 658.872 GIL SItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Bahadur Institute of Mgmt Sciences | 658.872 GIL S (Browse shelf (Opens below)) | Available | BMS07456 |
Includes index .
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