Product management Donald R Lehmann; Russell S Winer
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TextLanguage: English Publication details: New Delhi : Tata McGraw-hill, 2011Edition: 4th edDescription: xix, 460 p. : ill. ; 23 cmISBN: 9788070603486Subject(s): Product management | MarketingDDC classification: 658.56 LEH W
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Includes Index .
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