Marketing myopia / Theodore Levitt.
Material type: TextLanguage: eng Publication details: Boston : Harvard Business Press, 2008Description: v, 90 p. ; 17 cmISBN: 9781422126011Subject(s): Marketing | Customer relationsDDC classification: 658.8 LEVItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.8 LEV (Browse shelf (Opens below)) | Available | 457885 |
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