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Sensory marketing : research on the sensuality of products edited by Aradhna Krishna

Contributor(s): Krishna, Aradhna [editor ]Material type: Text

TextLanguage: English Publication details: London : Routledge, Taylor and Francis Group, 2010Description: xxx, 392 p. ; 23 cmISBN: 9781841698892 : ; 184169889X : Subject(s): Marketing | New products | Sensuality | Senses--Sensation | Consumer behaviorDDC classification: 658.80019 KRI Online resources: Click here to access online

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.80019 KRI (Browse shelf (Opens below))	Available		461611

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	658.8 SAR G Marketing in India : text and cases	658.8 SHE Trade practices and consumerism	658.8 VIN Post-issue market performance of IPOs in Indian capital market	658.80019 KRI Sensory marketing : research on the sensuality of products	658.809173 DOG G Rural marketing	658.812 MAH Effectiveness of customer relationship management in star category hotels in Karnataka	658.83 SHY Consumer buying behaviour in modern retail outlets in Karnataka	Next

Includes index and bibliographical reference.

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