Wellcome

AIDS and business / Saskia Faulk and Jean-Claude Usunier.

By: Faulk, Saskia, 1966-Contributor(s): Usunier, Jean-ClaudeMaterial type: TextTextSeries: Routledge advances in management and business studies ; 41.Publication details: New York : Routledge, 2009Description: xxii, 331 p. : ill. ; 24 cmISBN: 9780415454636Subject(s): AIDS (Disease) -- Economic aspectsDDC classification: 362.196/9792 LOC classification: RA643.8 | .F38 209NLM classification: WC 503Online resources: Click here to view Also available as an electronic resource. Taylor & Francis (http://www.taylorandfrancis.com)
Contents:
A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- Realsource India : HIV/AIDS in the back office to the world -- Winthai : initiating HIV/AIDS company action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program.
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Holdings
Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBTF1270

Includes bibliographical references and index.

A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- Realsource India : HIV/AIDS in the back office to the world -- Winthai : initiating HIV/AIDS company action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program.

Also available as an electronic resource. Taylor & Francis (http://www.taylorandfrancis.com)

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