Wellcome

Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal

By: Dayal, ManojLanguage: English Publication details: Los Angeles : Sage, 2017Description: xxiii, 458 p. ; 25 cmISBN: 9789386062161Subject(s): Mass media--Research--Methodology | Mass media--Statistical methodsDDC classification: 302.230 727 DAY
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Includes index.

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