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Marketing management : a South Asian perspective / Philip Kotler & others.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane [author] | Koshy, Abraham [author] | Jha, Mithileshwar [author]Material type: TextTextLanguage: English Publication details: Delhi : Pearson, 2013Edition: 14th editionDescription: xxii, 591 p. ; 27.5 cmISBN: 9788131767160Subject(s): Management | Scanning the marketing environment, forecasting demand, and conducting marketing research | Creating customer value and customer relationships | Analyzing consumer markets | Analyzing business marketsDDC classification: 658.8 KOT
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books University Graduate Library
658.8 KOT (Browse shelf (Opens below)) Available UGL200488

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