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Superior customer value : strategies for winning and retaining customers / by Art Weinstein.

By: Weinstein, Art [author.]Material type: TextTextPublisher: London : Routledge, 2018Edition: New editionDescription: 1 online resource : illustrations (black and white)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781351214322; 1351214322; 9781351214339; 1351214330; 9781351214315; 1351214314; 9781351214346; 1351214349Subject(s): Customer services -- Management | Consumer satisfactionDDC classification: 658.812 LOC classification: HF5415.5Online resources: Taylor & Francis | OCLC metadata license agreement
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<P><STRONG>Part I Customer Value Mindset </STRONG>Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions <STRONG>Part II Customer Value Strategies </STRONG>Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7. Building Rock-Solid Customer Relationships <STRONG>Part III Customer Value Measurement </STRONG>Chapter 8. Customer Value Metrics Chapter 9. Customer Loyalty and Retention</P>

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