Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal
Language: English Publication details: Los Angeles : Sage, 2017Description: xxiii, 458 p. ; 25 cmISBN: 9789386062161Subject(s): Mass media--Research--Methodology | Mass media--Statistical methodsDDC classification: 302.230 727 DAYItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 302.230 727 DAY (Browse shelf (Opens below)) | Available | 483151 |
Includes index.
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